The world's largest creator-data API provider had burned its market: years of template outreach, everyone touched twice, meetings at zero. We built a three-channel motion with a six-layer routing brain. 8,024 companies were mapped and 50 meetings landed in four months, and the motion mapped 75% of the addressable market on the way.
Small, expert market. Everyone knows everyone, and everyone had already seen the client's emails. That is the hardest possible arena for outbound.
The world's largest API provider of creator data: 450M+ profiles across Instagram, TikTok and YouTube, ten years in market, selling data access to influencer platforms, agencies and social-commerce products worldwide.
The task was not "more leads". It was to re-enter a burned market so precisely that people would thank you for the email.
Email, LinkedIn and event-based outreach run as one system, not three teams. A re-engagement layer makes sure no reply ever dies: every response, including historical ones from before the engagement, is routed back through a different channel with a different angle.
The brain of the motion, calibrated on real call transcripts with named leads:
Agents scrape each prospect's posts, articles, podcasts and events. The rule: if a personalized fact does not bridge to the product and its pains, cut it. Zero beats AI slop. A checking agent reads every email through the lead's eyes before it ships. Prospects started replying just to say thank you.
A separate layer of search agents maps which data provider every target account uses today, plus that provider's gaps. First touches open with "here is exactly where you are losing", not with "quick question".
For 5-50k employee enterprises standard outreach fails, so each account gets researched preparation. At CreatorFest 2026 we screened ~2,000 attendees, filtered them to a 68-account pack, warmed them pre-event and booked 3 meetings with tier-1 enterprise accounts, now in deal negotiation.
Custom GPTs wired to the routing matrix: an SDR drops a screenshot of an upcoming meeting and gets briefed; drops the transcript after and gets the follow-up angle. Plus live sales training delivered to the client's team.
| Metric | Before | After |
|---|---|---|
| Meetings per month | 0, outreach dead | 6, then 13, then 15 and growing |
| Warm reply to meeting | 23% | 40%+ |
| Market coverage | Unknown | 8,024 companies, ~75% of SAM, in 123 days |
| ICP segments | 2 | 4, two new segments discovered by the motion |
| Touches per month | Sporadic | 5,000-7,000 prospects |
| Sales cycle on warm replies | Stalled | Buyers ready to purchase same day |
"It's quite rare for me to receive an email like yours and genuinely be interested, but this one definitely caught my attention."
Prospect, replying to a cold email from the motion"They work much deeper than any outreach team, because they are invested in the final ROI and in making the motion improve conversion at every stage."
Client CEO, paraphrasedThirty minutes to agree the first cohort, the definition of an SQL and the monthly cap. You leave with a written read of your market either way.
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